Market Access for Medical Technology
and pharmaceutical industry
Medicine thrives on new ideas. Whether in the pharmaceutical industry, medical technology or diagnostics, new products enter the German market every year. In times of scarce financial resources in the healthcare systems of all industrialized nations, diagnostic and therapeutic methods are only used if they make clinical and economic sense. This applies to established methods, but especially to innovations.
In addition to development and approval, integration into the German financing system is a critical success factor. The ongoing legal changes in §§ 137c, 137e and 137h make it even more important to develop and implement a well-planned market entry strategy.
A successful market entry strategy coupled with clinical economic research, smart apps and a well-trained sales team, will determine your success in the market.