Medicine thrives on new ideas! Whether in the pharmaceutical, medical device or diagnostics industry, every year many new products are introduced into the German market. These days most healthcare systems in developed countries are facing limited financial resources. Hospitals only use and establish new treatment and diagnostic methods if they make sense from a clinical and economical point of view.
Besides development and approval, gaining reimbursement within the German system of financing becomes a critical success factor. As in other European countries, Germany has implemented a health technology assessment (HTA) for innovations which went into effect in 2016. Therefore it becomes even more vital to develop a well-planned and structured market access strategy.
A successful market access strategy along with clinical-economic research, a well-trained sales team and intelligent applications will assure your success in the respective markets.
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