For a successful introduction of innovative products into Germany and other European countries, a clear benefit for the patient is not enough. It is just as important the manufacturer’s management and sales team have a solid understanding of the national reimbursement system.
We support your sales team by offering insight into the national reimbursement and regulatory systems. Additionally, we train your representatives in how to deal with hospital management and their medical controlling. Your sales staff should be able to assess legislative changes and their impact. We organize meetings for your sales team with key opinion leaders (KOL), medical societies and other physicians. Furthermore, we act as a moderator between you and clinicians emphasizing the importance of the reimbursement system and its impact on new products.
Examples from the training program agenda
- Introduction to the German Reimbursement System
- Role Play with "Real" Medical Controllers
- Sales-Onsite Support for dealing with Medical Controllers
- Introduction to Innovation Funding
- Briefing on changes in German reimbursement system regulations and overall healthcare (e.g. budget negotiations)